Mumpreneur Opens New Sutton Coldfield PR and Communications Business
A Sutton Coldfield Mumpreneur has opened a new PR and communications agency this month, in a bid to help brands, start-ups and SMEs get more bang for their buck from their marketing support.
Haiku Creative, founded by Jessica Barker, combines traditional PR with copywriting, content marketing, digital and social to create compelling business narratives, both online and offline.
As a former journalist and PR pro at agencies and businesses across the country, Jessica has worked with a wide range of clients – from start-ups and SMEs to blue chip organisations. Her most recent in-house position was with supermarket giant Morrisons, where she helped run the consumer PR programme. She said:
“During my career I have seen many companies crippled by the high fees of large PR and marketing agencies. By offering top level experience at a freelance price, I hope to make communications more accessible and to keep it firmly in a company’s business plan.
“I am very excited to work with local businesses and to launch Haiku Creative in the thick of a communications revolution. No longer is being heard just about traditional PR, it’s about how PR can work with other elements of the marketing mix to maximise opportunities.”
Commenting further, Jessica said:
“After having my daughter in 2015, working over 60 hours a week all over the country just wasn’t possible. I’d always had the bug to go it alone, so motherhood brought the perfect opportunity for me to take the plunge.
“Now, in addition to benefiting other businesses, I can set my own work-life balance and build something positive for my family’s future. It really is win-win all round.”
In order to get to know local businesses, Haiku Creative has recently joined the Sutton Coldfield Chamber of Commerce.
Julia Gray, Business Development Manager at Sutton Coldfield’s Chamber of Commerce, said:
“We are very pleased to welcome Haiku Creative into the fold at Sutton Coldfield’s Chamber of Commerce and look forward to supporting the business throughout its infancy and beyond.”
Jessica is giving an hour’s free consultancy to the first three businesses that get in touch through Haiku Creative’s new website: www.haikucreative.co.uk, or who email: firstname.lastname@example.org.